How to get recommended by Grok
Grok lives inside X and answers with what's being posted there in real time and with what it finds on the web. For it to recommend you, it has to read your site and see you on X too.
How it decides who to recommend
Grok has live access to posts on X and also searches the web. That's why what's said about you there weighs more than in other AIs: your profile, your posts and who mentions you.
xAI doesn't publish an official page about its crawlers. GrokBot is the name bot directories list and the one used in robots.txt; part of its traffic arrives as a regular browser, and no rule stops that.
The crawlers that need to get in
If robots.txt or your firewall turns them away, they can't read you. The free analysis checks each one.
What to do, step by step
Let GrokBot in
It's the first thing and the one that fails most: a robots.txt copied from another site, a security plugin or a firewall that blocks "unusual bots" shut Grok out without warning. Check that robots.txt doesn't name them with Disallow and that your server doesn't answer them with a 403.
Put your text in the HTML
AI crawlers almost never run JavaScript. If your site paints its content in the browser (very common with Lovable, Bolt and other AI-built sites), Grok receives a blank page. Whatever isn't in the HTML your server sends doesn't exist for it.
Say clearly who you are and what you offer
A title and description that say what you do and where, a clear H1 and structured data (Organization or LocalBusiness, Product, FAQPage). AI doesn't guess: if you don't say it, it doesn't know.
Answer what your customer asks
Grok recommends whoever best answers a specific question: "best bike shop in Valencia", "how much does… cost". Prices, area, opening hours, comparisons and FAQs as text, not in images or PDFs.
Have a real presence on X
A profile with the same name as your site, the link in your bio and posts that explain what you do and where. When someone on X asks about your industry, make sure your brand is part of the conversation.
Frequently asked questions
Does Grok respect robots.txt?
For GrokBot, robots.txt is how you tell it whether to come in. But some analyses have seen part of Grok's traffic looking like a regular browser, so don't treat it as a guaranteed barrier.
Do I need to be on X to show up in Grok?
It's not required: Grok also searches the web. But being on X, with your link and posting, gives it one more place to find you.
What happens if I block GrokBot?
Your site drops out of what Grok can read and cite. If you want to appear in its answers, let it in.