How to get recommended by Copilot

Copilot answers with what Bing finds. If Bing has you properly indexed, Copilot has somewhere to find you, and so do many other AIs, because Bing is the source for several of them.

Can Copilot recommend you?

We check for free in 30 seconds: whether its crawlers get in and whether your text reaches them.

How it decides who to recommend

Microsoft Copilot relies on Bing's index to answer with current information and links its sources. Bingbot is what fills that index.

That's why neglecting Bing is costly: it's not just Copilot. Several assistants and search engines rely on its index to find pages.

The crawlers that need to get in

If robots.txt or your firewall turns them away, they can't read you. The free analysis checks each one.

What to do, step by step

  1. Let Bingbot in

    It's the first thing and the one that fails most: a robots.txt copied from another site, a security plugin or a firewall that blocks "unusual bots" shut Copilot out without warning. Check that robots.txt doesn't name them with Disallow and that your server doesn't answer them with a 403.

  2. Put your text in the HTML

    AI crawlers almost never run JavaScript. If your site paints its content in the browser (very common with Lovable, Bolt and other AI-built sites), Copilot receives a blank page. Whatever isn't in the HTML your server sends doesn't exist for it.

  3. Say clearly who you are and what you offer

    A title and description that say what you do and where, a clear H1 and structured data (Organization or LocalBusiness, Product, FAQPage). AI doesn't guess: if you don't say it, it doesn't know.

  4. Answer what your customer asks

    Copilot recommends whoever best answers a specific question: "best bike shop in Valencia", "how much does… cost". Prices, area, opening hours, comparisons and FAQs as text, not in images or PDFs.

  5. Sign up for Bing Webmaster Tools

    Verify your site in Bing Webmaster Tools, submit your sitemap and turn on IndexNow to tell Bing the moment you change something, instead of waiting for it to come back.

Frequently asked questions

If I show up on Google, do I show up in Copilot?

Not necessarily: Copilot looks at Bing, which is a different index. Check in Bing Webmaster Tools which of your pages it has.

What is IndexNow?

A ping your site sends to Bing (and other search engines) every time you publish or change a page, so it gets crawled sooner.

Does blocking Bingbot affect other AIs?

It can: besides Copilot, other AIs find pages through Bing. If you want to be recommended, let it in.

The other AIs